Project | Liferide Tour UK
Conceptual Design | Experiential
Retail Design |Local Marketing
Kiehl’s had recently undertaken a charity tour across the US to raise money, and the UK team wanted to recreate something similar back across the pond in order to support their philanthropic values, but also drive mass awareness.
Our solutions challenged the original brief and looked to create a campaign that would extend beyond one event and would deliver multiple brand stories as well as drive traffic and sales in-stores. We proposed a tour of challenges across the UK, with celebrity and audience participation, supported with instore and experiential activity. All supported by a full PR campaign, social and local marketing.