Project: Isle of Wight Festival
Strategy | Advertising | Social Media
Ambition were brought on board to create a long term marketing strategy to increase ticket sales and loyalty, and to provide ongoing marketing consultancy and implementation.
Phase one of our strategy was to start building the brand in order to focus on and communicate with the right audiences, tap into the Festival’s unrivalled heritage and position it as the start of the summer. From here we have begun to position it as a more premium and enhanced festival experience.
Through targeted communication and messaging via social channels, advertising and PR management, 2015 ticket sales exceeded expectations and engagement across social was up 60% from 2014.