Strategy | Conceptual Design | Retail Marketing
When we first met Garmin they had an ambitious set of brand and sector specific objectives and were struggling to find a way to make the challenges more manageable, consequently going around in circles looking for solutions.
We re-evaluated what Garmin were trying to achieve on a brand and product specific level and formatted them into a more coherent structure that then allowed us to reassess Garmin’s briefs and how to realise their goals.
We consequently created an overarching brand campaign that affirmed the Garmin company values and cascaded this down across the different brands to ensure consistency across the sectors, working across multi-channel and media. This campaign was then the basis to roll out across on and offline retail activity and much needed trade support.