Client: Epson

Project: Epson SurePress Direct Mail

Design | Direct Mail

How can we make Epson stand out to label printing businesses in the UK?

To encourage sales of the Epson Surepress Digital label press in the UK Epson asked Ambition to look at a way to communicate how it can help to grow a business.

We needed to demonstrate how something can grow and become more profitable with time, a reflection on the benefits of an Epson Surepress.  Through a 2 stage highly targeted DM campaign, businesses received firstly personalised water, then prosecco to show the growth, quality and rewards they could be taking advantage of.

We designed printed labels for both stages, utilising special colours and finishes on the Epson SurePress L-4033A to make these truly stand out.