Project: Mr & Mrs Smith gift with purchase
Retail Design | Strategy | Print
Our Mr and Mrs Smith promotion for Canon was designed to drive increases in rate of sale and average weight of purchase exclusively in Harrods and Selfridges. Uniting the objectives of two strong brands and creating an activation that motivated consumers to trade up, required effective strategic thought and commercial skills. The headline consumer GWP offer, worth £40, was maximised through themed in store activations and out of store advertising, while an overlaid staff incentive ensured retail and point of purchase commitment.
Running in the critical Christmas period, the campaign delivered an average rate of sale increase of over 30% and a 25% AWP uplift..