Client: BlackBerry

Project: Summer Fayre Roadshow

Disciplines:
Events & Logistics | App Development | Design | Print 

 

To launch the highly anticipated BlackBerry 10 platform and devices with a bang, Ambition created and ran a national roadshow across all carrier call centres, head offices and some partner offices over the summer of 2013.

Desk drop teasers informed agents about the upcoming events, and they then enjoyed a full Summer Fayre experience which engaged them with the range of devices, gave them training and rewarded them with giveaways, traditional fayre games, interactive games on devices and prizes for all.

Ambition designed and created the entire stand from core structure and print through to interactive app games played on the devices and streamed onto screens within the stands.

With 35 locations across the UK Ambition managed the entire process,    staffed every event including set up and take down, and managed to effectively train and inform over 8000 agents over a 2 month period.