Client: Harlequins Rugby football Club

Project: Big Game

Brand Identity | Advertising & Media Management | Social Integration


Ambition London was appointed by Harlequins RFC in 2013 to help increase flagging ticket sales of their annual Big Game event at Twickenham, and solutions needed to appeal to new audiences as well as loyal supporters.

Through a considered brand ID redesign, ATL execution across a complex media plan and full social integration, ticket sales have continued to increase with Big Game 7 in 2014 selling out Twickenham.